New Panteg rfc

New Panteg RFC, established in 1874, is a community-oriented club located in Griffithstown that required digitalization to enhance its online presence. Their initial focus was updating their logo for better utilisation in social media advertising and sponsorship documents. Previously, they had been using a pixelated image of their stitched logo across all platforms.

Preserving the essence of the original logo was paramount. It featured a phoenix symbolising the club's resilience and growth, a bridge representing a historic landmark, and a handshake symbolising the merger of two older clubs, New Inn RFC and Panteg RFC, into a stronger entity. Additionally, they desired a more vibrant and eye-catching look to it, feeling the colours used were dated and bland

Employing Adobe Ai, the iconic elements of the logo were traced and recreated digitally. The new version retained the essence of the original while enhancing its features and incorporating brighter version of the original colours used (red, blue and yellow. This revamped logo now serves as the hallmark image of the club's brand.

Since its creation, I have collaborated with them on various design projects including signs, posters, apparel, and other supporting materials, some of which are showcased below.