Cardiff Lions rfc

Another organisation in which I have a close relationship with and have produced numerous graphic materials for is Cardiff Lions RFC. As Wales' pioneering gay-inclusive rugby team and a non-profit organisation, Cardiff Lions RFC competes nationwide, symbolising a vital message of inclusivity in sports.

To effectively convey their message and advocate for LGBTQ+ causes, they require a robust brand identity that reflects their values. Consequently, I developed comprehensive brand guidelines. These guidelines are particularly crucial due to the frequent turnover and transitions within the club's volunteer committee, ensuring new members swiftly understand how to integrate the brand into their work.

As a volunteer, I have become their primary resource for crafting and overseeing all marketing materials for their brand. This includes creating signage, posters, banners, social media templates, apparel designs, and blog content for their website.

Most recently, in preparation for the new year, they sought out a brochure to promote to potential sponsors. This task held significant importance as its aim was to communicate the organisation's message, goals, and initiatives.

The brochure encapsulates the brand's narrative, emphasizing storytelling as its cornerstone. Through showcasing memorable moments, triumphs, and challenges, storytelling deepens the emotional bond between the club and our audience. You can view and download the brochure by clicking on the image link provided.

Click to download brochure

The following is a gallery showcasing the diverse array of work I've accomplished for the brand. This collection perfectly captures the essence of the brand, along with the guides I meticulously crafted for it.